區(qū)塊鏈、大數據、云計算和人工智能無疑是近日來最火爆的話題主題，特別是區(qū)塊鏈，作為全球最新話題之星，不管是各國企業(yè)還是日益瘋漲的個人用戶（現預估200萬個人用戶），區(qū)塊鏈技術都被看作是下一桶金、即將顛覆互聯(lián)網及傳統(tǒng)商業(yè)的神器、解決以往商業(yè)問題的法寶。

以下兩位嘉賓來自于英國，致力于為歐洲品牌商如LVMH路易酩軒集團和 L'Oreal歐萊雅化妝品集團尋求防偽驗真技術解決方案，于近日訪問中國并與區(qū)塊鏈防偽技術應用方案公司DITO于深圳簽署雙方合作意向備忘錄，協(xié)力將相關防偽方案推廣到歐洲及更多海外區(qū)域及多行業(yè)運用之中。

此項合作可能是中英區(qū)塊鏈防偽合作項目第一例，亦或是品牌防偽漫漫之路的最重要里程碑之一，中國經濟新聞聯(lián)播網記者針對此次英國嘉賓的中國防偽之旅進行了專程采訪。

人物介紹：

中國經濟新聞聯(lián)播網資深記者盧冠彤Summer

英國公司Red Octopus創(chuàng)始人Attul Sehgal阿圖爾?塞加爾，英國多次獲獎企業(yè)家兼?zhèn)惗豒CL大學客座講師。曾在世界上最有名的國際企業(yè)工作，或擔任對方咨詢師，包括:RBS 蘇格蘭皇家銀行、 德國電信、 Credit Agricole法國農業(yè)信貸銀行（法國最大銀行）, Affinity Water英國水務局等等。其商務資源和從業(yè)經驗橫跨電信、能源、金融銀行，以及管理咨詢。尤其是在Affinity Water和RBS任職期間擔任高級職位, 引領了許多億萬級別的項目。

英國公司Red Octopus聯(lián)合創(chuàng)始人 Bruno Moraes布魯諾?莫賴斯，跨國企業(yè)家。曾在歐洲和南美洲地域，在能源、電信、礦產、消費者產品、運輸與供應鏈 和 頂尖管理咨詢 等方面有豐富工作經驗。在 McKinsey & Company麥肯錫工作多年，在超過25個國家有過項目和團隊管理的工作經驗。創(chuàng)辦了ETC Energy Trends， 領導了巴西第一個地下燃油存儲項目，擔任聯(lián)合創(chuàng)始人以及相關項目Stogas的董事成員， 募集了超過 7千萬美金的資金， 并且是在巴西第一個拿到此類項目許可的案例。

Journalist: Summer

記者：薩默

Good afternoon! Welcome to Shenzhen, and to China. My name is Summer and today I will interview you about your journey in China. Attul, you are going to introduce yourself first.

下午好！歡迎來到中國深圳。我的名字叫薩默，今天我有幸能對您的中國之旅進行采訪。阿圖爾，您愿意先進行下自我介紹嗎？

Guest: Attul Sehgal

嘉賓：阿圖爾?塞加爾Attul Sehgal

My name is Attul Sehgal as far as business job is concerned, I am an entrepreneur from the UK, from my background,? I’ve have had some successful innovations launched over the years in gaming, in royalty and fintech.? In the corporate world I have been working in retail banking, in utilities and the water space and really I was just coming here to understand the great innovations that are taking place in China and how myself and my colleague Bruno are going to build a proposition from this to satisfy our client prospects.

我名叫阿圖爾?塞加爾，就商業(yè)而言，我是一名來自英國的企業(yè)家，多年以來，我（先后）在博彩行業(yè)、版權行業(yè)及金融科技打造了不少成功的創(chuàng)新（產品）。同時，我積累了零售銀行、公用設施和供水領域的工作經驗；我到這兒來的目的，是真心想了解在中國正在發(fā)生的偉大的（市場和技術的）變革創(chuàng)新，我和我的同事布魯諾希望能夠在這兒獲得（商業(yè)）靈感。

Journalist: Summer

記者：薩默

Bruno, do you want to say hallo to the audience and introduce yourself a little bit??

布魯諾，可以和觀眾打個招呼嗎？介紹下您自己吧？

Guest: Bruno Moraes

嘉賓：布魯諾?莫賴斯

My name is Bruno and I am an entrepreneur as well, I am originally from Brazil where I was working in the energy sector mostly in the infrastructure and developing underground gas storage. I moved recently to the UK to explore the startup space and acquire new venture opportunities in the UK.

我的名字是布魯諾，我也是一名企業(yè)家。我來自于巴西，我曾(在巴西）從事于能源行業(yè)，主要涉及公共基建和地下燃氣存儲開發(fā)事務。最近我（搬）來到了英國，開始（在英國）探索“創(chuàng)客”領域和尋找新的創(chuàng)業(yè)機遇。

Journalist: Summer

記者：薩默

So, you are international entrepreneurs.?

所以，您是一名跨國企業(yè)家。

Guest: Bruno Moraes and Attul Sehgal

嘉賓：布魯諾?莫賴斯和阿圖爾?塞加爾

Yes, we were (successful international entrepreneurs).?

是的，我們都曾是（成功的跨國企業(yè)家）

Journalist: Summer

記者：薩默

Very successful with awards?!

獲得過獎項（的那種）非常成功？

Guest: Attul Sehgal

嘉賓：阿圖爾?塞加爾

Yes, we have won a few.? I think over the years some of the innovations that we have taken to market have received recognition from the sector and we are delighted by that. So, for loyalty, my last innovation I received a number of awards and as an individual I got some best ‘game changer’ accolades and start up CEO awards. So it is always nice to feel that your hard work and diligence is getting some pay-off.

But, I think what drives us even being here is that we both love a good idea. And we know that some great technical innovations is coming up in China and we have to learn more about to see how we can make them into it into great propositions.

是的，我們曾獲得很多（獎項）。我們很開心的是，多年以來，我們推出的創(chuàng)新項目獲得了市場和行業(yè)的認可。比如，最近一次的獲獎，是關于我在彩票積分行業(yè)的創(chuàng)新項目，該項目獲得不少獎項。就個人（獲獎）而言，我也獲得“Game Changer”獎杯和“創(chuàng)客CEO”獎項。當你的辛勤付出獲得了回報是一件很讓人感覺很美妙的事情。

But, I think what drives us even being here is that we both love a good idea. And we know that some great innovation is coming up in China and we have to learn more about and to see how we can make it into prosperities.

但是，我覺得我們來到這兒的真正原因是大家都喜歡好創(chuàng)意。并且，我們都覺得，近期中國市場有很多偉大創(chuàng)新，我們必須學習（跟上新事物的節(jié)奏）和琢磨如何把它們變現（運用到已有資源中）。

Journalist: Summer

記者：薩默

And I have noticed that you and Bruno have been helping startups to improve their business; Bruno, would you mind introducing a bit more about this.

我已經注意到您和布魯諾一直在幫助初創(chuàng)企業(yè)優(yōu)化業(yè)務；布魯諾，能否介紹一下關于這方面的內容嗎？

Guest: Bruno Moraes

嘉賓：布魯諾?莫賴斯

Yes. So I joined Wayra as a coach. Wayra is an accelerator run by Telefonica (‘a Spanish telecom group’) in many countries where they operate, I joined in the UK branch and I’m helping in coaching startups that are part of a program that focus on reducing the poverty premium and improve its social impact, and try to reduce the situation where poor people pay more for products and services. It’s very interesting and rewarding to helping businesses startups.

當然可以。我加入了Telephonica（“一家西班牙電信集團”）在多個國家開展的項目“Wayra”導師團隊。Wayra 項目是（創(chuàng)客孵化）加速器。（之后）我轉到英國分公司，在那兒，我?guī)椭嗉液Ｍ夤具M行創(chuàng)業(yè)指導，致力于減少貧富差距和改善相關社會影響；并且，嘗試讓窮人能夠花更少的錢來購買我們的產品和服務。幫助初創(chuàng)企業(yè)是非常有趣的，并且很值得。

Journalist: Summer

記者：薩默

And it’s a kind of charity that both of you did?

你們做的屬于慈善活動嗎？

Guest: Bruno Moraes

嘉賓：布魯諾?莫賴斯

Oh, this is not about charity to help startups. but it’s an interesting model as there are ways to create social impact and to create a successful business sitiuations.

哦，這（幫助初創(chuàng)企業(yè)）并不是慈善事業(yè)。這是一個非常有趣的模式，因為可以有辦法創(chuàng)造積極的社會影響力和營造一個成功的商業(yè)環(huán)境。

Journalist: Summer

記者：薩默

What’s your primary purpose for this trip to China this time??

你這次來中國的主要目的是什么？

Guest: Attul Sehgal

嘉賓：阿圖爾?塞加爾

I think I described that we’re coming here to China with a suite of problems that large organizations face and western society faces and really see what great innovation there is in Shenzhen that can help resolve the problems. We have met DITO, a leading innovator in Shenzhen and we just signed a memorandum of understanding to really see how we can help fix the counterfeiting problem.

我覺得可以這樣說，我們是帶著一些疑問來到中國的，這些問題正是西方大公司和社會所正面臨，而（我們在）深圳所了解到的偉大創(chuàng)新（技術和方案）就是（這些問題）的解決方案。我們已經在深圳與一家具有創(chuàng)新技術方案的領軍企業(yè)DITO簽署了《合作意向備忘錄》，希望能夠（通過協(xié)力合作）解決假貨問題。

Journalist: Summer

記者：薩默

Alright, so Bruno is your partner to this trip as well.

那么，布魯諾（作為）您中國之行的搭檔，（能否說說你們之間的合作）？

Guest: Attul Sehgal

嘉賓：阿圖爾?塞加爾

That’s right and so what is great for us is that my experienced in different sectors is completely different with Bruno’s sector, so complementing both together, which is very good for both of us.

可以的，最棒的是我所擅長的領域與布魯諾的大不相同，所以我們能做到互補，雙贏的狀態(tài)。

Journalist: Summer

記者：薩默

Since you have been in Shenzhen, China for a few days, how do you see the whole blockchain anti-counterfeit business in China, as well as, comparing to worldwide.?

您已經在中國深圳呆了一陣子，那么您怎么看待中國和整個區(qū)塊鏈防偽事業(yè)的發(fā)展，與世界其他國家相比如何？

Guest: Bruno Moraes

嘉賓：布魯諾?莫賴斯

We see an amazing technology that DITO is bringing to this space, which is probably going to be one of the leaders in this space. So we are very happy to be here and visit DITO, and be able to collaborate with them and helping DITO to bring their product to the European market and also giving our own input to their solution. We are very happy with what we have seen here.

我們認為DITO在這個領域所推出的產品與技術，將引領整個行業(yè)。我們很高興有機會訪問DITO，并有機會與他們合作，且?guī)椭?strong>DITO一同將他們的產品方案推廣到歐洲市場，和參與到這件事情里面來。這兒的一切都讓人無比興奮。

Journalist: Summer

記者：薩默

And from your perspective as a European or as a Brazilian, how do you see that blockchain technology is entering the anti-counterfeit business. How do you see it going? Do you think that this is good technology to introduce? Is that something you are interested in?

您作為一名歐洲人，或者巴西人，您是如何看待區(qū)塊鏈技術與防偽業(yè)務的結合?，F在市場形勢如何？你認為這是一項值得推薦的先進技術嗎？這些是否是你們所感興趣的領域？

Guest: Attul Sehgal

嘉賓：阿圖爾?塞加爾

What I have seen over the years in innovation is that we trying to prove that technology can fix problems. So if you take it from that perspective and see the problems that blockchain can help address it is things about security, identity, and removing bureaucracy. If you are thinking about the counterfeiting market, it is a place where a brand’s trusted identity is being challenged. This is the business problem. Having a secure platform solution where information is stored and can never be erased leads us to think that there is a need for a blockchain-type solution. But I think on the other hand the blockchain solution is just a technology, it has to work with RFID or/and IOT devices to make a proposition to address the original business problem, which is a journey that we both face in our time.?

結合以往多年的經驗來看，創(chuàng)新技術是能夠（真正做到）解決問題的。如果你從這個角度來看這個問題，那么區(qū)塊鏈能夠幫助解決的問題會涉及安全、身份認證、和去官僚化。如果你以假貨市場（為例），那么這是一個品牌誠信形象備受挑釁的地方。這是一個商業(yè)（行業(yè)）問題。因而，在一個安全且信息無法更改刪除的平臺進行信息存儲，則是我們都需要的區(qū)塊鏈相關方案的（重要原因之一）。另一方面來看，區(qū)塊鏈解決方案則是一項技術，它必須要和RFID和/或物聯(lián)網技術設備搭配使用來一起解決長久以來（企業(yè)面臨的）商業(yè)問題; 正如我們目前經歷的進程。

Guest: Bruno Moraes

嘉賓：布魯諾?莫賴斯

Just back to your question, I think one of the challenges not only to blockchain but to all technology is to ultimately build a product that is simple and attractive for the end user to interact with, to create and make it user friendly and simple. We can see like probably one of the greatest example is the mobile phones that have existed for a number of years and suddenly it became easy to use and a right interface just flexible that transform the way we interact. For all technology, this is probably the most important component to get the adoptions and by being simple and almost transparent to the fact.

回到您的問題，我認為不管是區(qū)塊鏈技術，還是其他（未提及）技術，這些技術面臨的問題是如果以簡單且有吸引力的方式來與用戶產生互動，更用戶友好和簡單。我們看到最好的例子就是手機，這項發(fā)明已經面世多年，但是突然之間，它變得非常容易上手，擁有非常靈活的界面，改變了大家互動的方式。對于任何技術而言，最重要的要素無非是不停地改變，變得更加簡潔、清楚，以滿足客戶需求。

Guest: Attul Sehgal

嘉賓：阿圖爾?塞加爾

Like a case example, in my early days, I was very much surprised about the billions we spent on 3G spectrum, but its only until somebody from the outside came along and looked at the whole mobile internet experience and developed a unique proposition that made the internet and smartphones really took off; so I think that is a very good case example on how we can make blockchain successful.

拿一個案例來說明，早些年，我對我們花費數十億元研發(fā)3G網絡感到非常震驚，直到其他領域的人也參與其中，縱覽整個歷程，并加以研發(fā)，推動了互聯(lián)網和智能手機產業(yè)；所以我認為區(qū)塊鏈技術也是可以參考這個案例，并變的十分成功（和普及）。

Journalist: Summer

記者：薩默

So, is there anything else you want to say to people doing business in blockchain, or doing business in China or in the UK, in Brazil and anything you would like to add as an advice.

所以，您還有其他經驗想和區(qū)塊鏈事業(yè)的同行分享的嗎？或者說給中國、英國或者巴西的企業(yè)提出些建議嗎？

Guest: Bruno Moraes

嘉賓：布魯諾?莫賴斯

I think that for anyone that wants to play in this space, especially the blockchain space is that they have to come to china, they have to see what’s happening here on the ground, they cannot ignore the amazing development that is happening in this place, that would be my main advice.?

我認為，對于任何想要涉足該領域（尤其是區(qū)塊鏈領域）的人來說，他們必須要來到中國，見證在這塊土地上發(fā)生的一切，他們無法忽視這些令人驚嘆的發(fā)展，這就是我最重要的建議。

Guest: Attul Sehgal

嘉賓：阿圖爾?塞加爾

I think for me is the perception from the west especially maybe the suspicion regarding what’s happening in China. I have found a lot of positive experience heres; the communities are very friendly. I can speak a few words like Ni Hao you suddenly open many doors and I think for any executive coming here, the experience of the country is of great value, very refreshing.

以我而言，從西方的角度來看中國的發(fā)展總是帶著懷疑的眼光。我在這里見到了與眾不同的景象；這里的行業(yè)同仁非常友好?，F在我可以說一些簡答的中文，如“你好”。對于任何高層管理人員來說，突然之間，他們眼前會豁然開朗，這個國家所經歷的一切都是非常有價值的，是令人振奮的。

Journalist: Summer

記者：薩默

Thank you very much for this interview.

非常感謝你們接受這次訪問。